Reach 30,000+ wine lovers who actually buy.
Wine Animal is Australia's most engaged wine community. If you make wine, glassware, gear, food, or experiences that wine drinkers care about, this is where you meet them — on the podcast, in the newsletter, on Instagram, and on this store.
A verified, engaged Australian wine community.
Not vanity followers — buyers, event attendees, and paid members.
Full audience demographics, EDM open rates, and engagement stats available in our partner media kit — request via the application form.
Four ways to work with us.
From a free affiliate listing right through to full-year brand integration.
- Approved-partner listing on the Partner Program page
- Wine Animal earns commission on sales driven (5% min)
- Partner supplies discount code for our audience
- UTM-tracked outbound links
- Compliance handled — affiliate disclosure baked in
- Everything in Affiliate
- Dedicated partner page (like Riedel, LeCavist)
- 2 Instagram stories per month
- 1 podcast mention per quarter
- Site sidebar banner on blog + product pages
- Monthly click-through report
- Everything in Discovery
- Featured spot in 1 EDM per month
- 4 Instagram stories + 2 feed posts per quarter
- 1 dedicated podcast episode per 6 months
- 6 host-read podcast spots per 6 months (60s)
- Product supplied for review / tasting content
- Monthly click + conversion report
- Everything in Growth
- Category exclusivity in Australia
- Homepage hero rotation (1 of 3 slots)
- 2 EDM features + 1 dedicated EDM per quarter
- 8 IG stories + 4 feed posts per quarter
- 2 dedicated podcast episodes per year
- 1 event partnership per year
- Optional naming-rights on a series
- Annual filming day with your product
Single placements, no commitment.
Prefer to add spot placements to a package, or just test a single campaign? Every placement is UTM-tracked and reported monthly.
| Placement | Duration | Investment (ex GST) |
|---|---|---|
| Homepage hero banner (rotating) | 1 week | $800 |
| Blog inline banner (5 recent posts) | 1 month | $500 |
| Product-page sidebar banner (category-relevant) | 1 month | $400 |
| Newsletter dedicated placement (banner + copy) | 1 send | $600 |
| Newsletter footer strip | 1 send | $250 |
| Instagram story (with swipe-up) | Per story | $300 |
| Instagram feed post | Per post | $650 |
| Podcast host-read (60 sec) | Per episode | $700 |
| Dedicated podcast episode | Per episode | $3,200 |
| Filming day feature (custom content) | Per shoot | from $4,500 |
All rates ex GST. Volume discounts apply on multi-month commitments. Full media kit with specs, deliverables and lead-times available on request.
Short, honest, transparent.
No surprises. No inflated media kits. Straight to whether we're a fit for each other.
Apply
Fill in the partner application. Tell us who you are, what you sell, and the tier you're interested in. Takes about 3 minutes.
Fit check
We only work with brands that genuinely fit Wine Animal's audience. If we're not a match, we'll tell you honestly. Reply within 3 business days.
Agreement + launch
Signed partner agreement. Discount code issued. Content plan set. Partner page live within 10 business days.
Report + refine
Monthly report: clicks, conversions, engagement per placement. We iterate creative based on what's actually working.
Applications reviewed weekly.
Categories are limited to protect exclusivity for our Pride partners.